Why This Label Doesn’t Do Trends

Sven Tan, creative director at In Good Company, keeps the silhouette clean, classic and well-constructed. (Pictured with Kane Tan, artisanal director)

In Good Company (IGC) is…
IGC is a label of wardrobe essentials that is characteristically modern and versatile, offering consciously current pieces that are meant to last beyond trends and seasons. We are co-founded in August 2012 by four friends; Kane Tan and I take care of the design aspect while Julene Aw oversees operations and Jaclyn Teo handles the marketing and sales.

IGC Cap 9-g 15 Sept

The clothes are…
Fuss-free dressing for the everyday, with a side of style. Tailoring and drape techniques with surprising details are featured throughout the collection – I tend to lean towards tailoring and lean lines while Kane delivers many of the softer, fluid, draped looks. It is this combination of clean lines and signature drape work that gives the brand its unique aesthetic.

IGC Cap 9-f_21 Aug
IGC is for the woman who … 
For women looking to get more out of her wardrobe. Every IGC piece transits easily from day to night, work to play. We are extremely conscious of pegging good quality with affordability. Many of our designs are the result of what our customers want; we gather their feedback and put an IGC spin to it.

IGC Cap 9 -c 1 Aug

He is inspired by…
Everything and everywhere. Our customer is the starting point – how they would wear a piece, how it washes, how versatile it is.

IGC Cap 9-h_15 Sept

IGC doesn’t do trends because…
The idea of trends going in circles is itself passé, too fleeting to make any sort of real impact.

IN GOOD COMPANY_C9 473 MARCEAU Crepe Top_Turquoise_RP139

Accessories are integral to the label…
From the beginning, we knew we wanted a handmade line that would be produced in-house. But precisely because it is hand-assembled, we are limited to using only certain techniques such as craft-like knotting, stringing and macramé. Signature touches come from customized ceramic balls and recycled metal hardware to keep the look consistently geometric and graphic. In the upcoming collections, we will be adding some new highlights, incorporating industrial lights and flowers.


Mini Me demonstrates how the label has evolved…
Kidswear is actually the genesis of IGC – to fill a gap in the market with a quality and modern label for girls that wasn’t princess-y or Disney-like. But because our expertise lies in womenswear, we worked backwards, kicking off with quality womenswear that didn’t come with a luxury price tag and at the same time worked on a Mini Me collection for girls aged between three to eight. It’s fun to make miniature versions of our adult ready-to-wear.

IGC Cap 9-d 1 Aug

For the future …
From an e-commerce store to a pop-up at Front Row and Tangs, we now have our own standalone concept store at ION café with an in-store café partnership with Plain Vanilla. We are also stocked at SOGO and Galleries Lafayette in Jakarta, and come September, at The Emporium in Thailand.
In terms of design, we started as a line of classics with a twist. Through the collections, we’ve developed cleaner finishing (self-bonded hems for a crisp and clean finish), and even our own material, a bonded cotton jersey that mimics neoprene sans the weight and heat.
I’d say our growth has been organic.

RELATED: 5 Most Interesting SG Brands You Need To Know