5 Most Interesting SG Brands You Need To Know

Another year older, another year wiser, another year better. Meet a new generation of creative forces that will take Singapore into its next chapter of good living.

Head of State

Heads of State Millinery
Hats are like sculptures to milliner Chee Sau Fen – and every piece tells a different story. What started as a niche business quickly flourished into an innovative sartorial expression. Drawing inspiration from nature, Sau Fen incorporates sustainability into her creations. By working with indigenous craftsmen, she seeks to revive vanishing traditions and techniques and helps preserve them in mainstream consciousness. Each hat is handmade so no two are alike.

Available here.

In Good Company

In Good Company
Homegrown designers Sven Tan and Kane Tan are the deft hands behind Singapore’s most watched up-and-coming fashion label. Purposefully understated, In Good Company offers classics that work all year round so you don’t have to mindlessly pursue ephemeral trends. Sift through what feels like endless racks of office-ready staples at its ION flagship, and check out its hugely popular accessories made largely from recycled materials. The store also stocks other hard-to-find labels from the region such as Hong Kong-based Hoiming’s exclusive canvas and leather totes and selected books and magazine from Magpie. Did we mention it also houses a cafe by Plain Vanilla Bakery?

Available here.


Scene Shang
This furniture and homeware label by Jessica Wong and Pamela Ting repurposes the Chinese aesthetic with a thoroughly modern sensibility. Each can easily pass off as an heirloom thanks to rich cultural reference. The stackable modular Shang System took home the Golden A’Design award last year for its cutting-edge urban design.

Available here.


Concreate Goods
There are so many ways product designer Juu can put concrete to good use. Enter a handmade bevy of nifty concrete essentials that brings us back to the basics. From table lamps and hexagonal coasters to cushion-shaped paperweights, this industrial material finds a new albeit surprising lease of life in contemporary homes. Juu is open to customisation, as well as collaboration. So if you can think it up, she can make it happen.

Available here.

Artisan’s Garden
Handmade in Singapore, these soy wax candles are not only make your home smell heavenly but are also naturally biodegradable and non-toxic (read: kind to Mother Earth). From tarts and melts to sandstone warmers, this candle maker leaves you waxing lyrical anytime.

Available here.